It’s Not How Good You Are

It’s Not How Good You Are, It’s How Good You Want To Be

By Paul Arden

An engaging little book about the creative processes of good advertising, used here as a metaphor for business practice. Its full of short chapters with headings like ‘The person who doesn’t make mistakes is unlikely to make anything’, and ‘Don’t give a speech, put on a show’.

(ISBN 978-0-7148-4337-7)

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