In Natural Capitalism the authors see the world’s economy as being within the larger economy of natural resources and ecosystem services that sustain us. This implies that we should attribute value to things such as human intelligence and cultures to hydrocarbons, minerals, trees, and microscopic fungi. The authors argue that only through recognizing this essential relationship with the earth’s valuable resources can businesses, and the people they support, continue to exist. The book has many practical suggestions for companies interested in a sustainable future.
by Paul Hawken, Amory Lovins, and L. Hunter Lovins. (ISBN 978-0316353007)