Nudge: Improving Decisions About Health, Wealth, and Happiness
By Richard H. Thaler and Cass R. Sunstein
A wonderful read, this book explains how we think and make choices; from what we eat, to how we invest, to how government policy shapes public choices. Considered an inalienable human right, choice is anything but simple. Having choice doesn’t mean we automatically take the option we consider best. So how can we help oursleves make better choices? And how can we nudge others to choose positives such driving safely and wasting less? Nudge will change the way you think about the world, and yourself.
(ISBN 978-0143115267 )